Who is

Jaclyn

Amaro?


I am a communications professional with 15 years of experience in integrated marketing communications, public relations, influencer relations, and brand sponsorship, working across both agency and in-house environments.

Prior to starting Jaclyn Amaro PR, I’ve worked for leading CPG brands such as Technogym US, Löwengrip Beauty, and KIND Snacks, and on the agency side with Endeavor Global Marketing and Ketchum Sports & Entertainment. My expertise spans diverse consumer product categories, including fitness equipment, apparel, accessories, snack foods, and beauty products.

As an avid traveler, I’ve developed a deep appreciation for working across international markets and navigating business practices in different cultures.

I live in Northern New Jersey with my husband and two young daughters. Outside of work, I’m a dedicated marathon runner and passionate reader.

Skills & Services

  • Media Relations & Media Training

    Brand Sponsorship Activation 

    Event Planning 

    Thought Leadership and Speaking Engagements

    Influencer Relations & Partnerships

  • Copywriting 

    Branded Content 

    Creative Writing

    Internal Communications

“PR is so much more than sharing news and selling products —it’s about creating connections, sparking emotions, and building trust. Every brand has a story behind it that will connect with the right audience, and I’m here to help tell it in a way that resonates.”

— Jaclyn Amaro